Elegant brand systems, standout content, and conversion-first websites for lifestyle creators and small boutique brands.
I blend refined visual storytelling with practical growth strategy. My work centers on brand identity, content design, and boutique web experiences that convert curious visitors into loyal customers.
I partner with founders to clarify positioning, craft visual systems, and design websites that reflect the brand's personality and business goals.
Start a conversationStrategic services tailored for lifestyle-led businesses and creators.
Logo and visual system, color + typography, brand guidelines, and application templates for consistent presentation across channels.
Deliverables: Logo, color palette, type scale, pattern library, brand guide.
Content strategy, editorial calendars, stylized photography direction (placeholder asset planning), and caption + email templates that drive engagement.
Deliverables: Content plan, templates, captions, repurposing strategy.
High-conversion landing pages, full boutique websites, and UX that turns visitors into subscribers and buyers.
Deliverables: Wireframes, visual design, development-ready UI kit, launch checklist.
A curated selection of brand and web projects. Click any card to view project details.
Rebrand and web launch for a boutique home goods studio focused on tactile photography and product storytelling.
View case studyProduct photography direction, landing page optimization, and an onboarding funnel that improved conversions.
View case studyOngoing content strategy and editorial templates to scale social presence and email engagement.
View case studyReal results, thoughtful process, and warm client relationships.
“Jaime helped us find the heart of our brand and translated it into a luxe, functional site. Revenue and email signups increased within weeks.”
“The brand guide felt like a toolkit we could actually use. Clear, elegant, and on-brand across every channel.”
“Professional, kind, and strategic. Jaime balances aesthetics with measurable outcomes — a rare combo.”
Tell me about your project and goals. I typically work with a limited number of clients each quarter to ensure white-glove attention.